MYOB Masterbrand

MUMBRELLA BRAND OF THE YEAR 2026

MYOB underwent a major transformation during my time on the leadership team. I helped shape the strategic and creative shift that repositioned the business from a traditional accounting staple into a bold, modern technology platform built for every kind of business.

Working across brand architecture, strategic positioning and creative execution, we built an entirely new brand system, from the Everyone’s Business creative platform and messaging principles, to a new visual identity and tone of voice across the portfolio.

Role – associate creative director
Agency – myob in-house

MYOB content

customer stories

My work also included launching Solo by MYOB and rethinking the brand’s social strategy, particularly the approach to customer stories. Balancing the big-picture thinking with hands-on creative leadership, I worked across everything from copy decks and creative direction to storyboarding and directing shoots.
The result was a more cohesive, distinctive brand, and a body of award-winning work.