Creating a bespoke editorial microsite for a powerhouse luxury brand with dynamic design and copy constructs that allowed for global transcreation and ongoing local content.

There’s a whole lot to love about driving a Porsche, but the GTS model of each range offers you even more. Building off the global campaign line ‘More Of What You Love’, we decided to develop an editorial microsite from scratch, creating the home of GTS.

Employing a bespoke design style and slick user interface, the principles of Driving, Design, Performance and Living explored the passion and philosophy of Porsche GTS through articles, imagery and videos.

Editorial content

I developed the template and article structure employed across markets - ideating, writing and overseeing a team of editorial writers creating articles and interviews for the microsite.
Trans-created across 67 markets and 13 languages, the dynamic design construction and editorial framework allows for translation, with evolving updates of global and local content.