Tax season shouldn’t be called tax season. It should be called cram week. Because no matter how much forewarning there is, everyone tries to compress a year’s worth of admin into a week’s worth of panic.

Taking the reins of this EOFY campaign entirely in-house, our striking visuals highlighted the problem of cram, while framing up Solo by MYOB as the simple, year-round solution.

Leading the creative charge, this fully integrated campaign appeared across film, out-of-home, radio, editorial, social and digital - alongside strategic and tactical moves to capture tradie’s eyeballs around the State of Origin.

Results: MYOB's highest performing campaign to date driving 20,000+ subscriptions to their SOLO and other software offerings across a 2 month period.