Telstra
Cyber:sight – A different world view
Role – Copywriter
Agency – CHE Proximity
Product - A microsite and interactive digital display + tool
An educational tool demonstrating Telstra’s cyber security capabilities and extensive network across Australia and the globe. Available online and displayed in Telstra’s Customer Insights Centre in both Melbourne and Sydney.
I was tasked to create copy that explained the different types of cyber threats, Telstra’s products and processes, as well as writing up a number of case studies to conveince potential clients of why they needed to be protected.